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Bruder

Bruder values global exploration, their luxury adventure caravans and expedition trailers are taking the lifestyle industry by storm. Learn how time-saving automation reduces sales and marketing professionals' manual tasks by 50%.
 

Experiencing limitations

Revenue Growth

Bruder wanted to build a strong foundation for their global business to operate on and elevate their go-to-market strategy. Bruder partnered with Modern Visual to increase internal efficiency through custom automation and fast-track revenue generation by delivering a streamlined customer experience. 

Bruder was experiencing many limitations with the previous CRM system they were using. Bruder had an extensive database, yet they couldn't manage a personalised experience at scale. This became a massive setback when they wanted to reach their customers when, where & how they were needed most. 

Using time-consuming processes 

Bruder was manually taking care of admin and relying on reps to send emails, marketing content, brochures and run campaigns. This was both tiring for their employees and inefficient for scalability. The volume of prospects not being attended to led to many missed opportunities & Bruder wanted to change this.

 

Automation

Our approach was to implement personalised automation to streamline business processes and manage a unified customer experience with HubSpot.

Revenue Operations

Bruder wanted to align their operations using HubSpot's software to optimise their revenue generation strategies. HubSpot provides a unified system that helps build tailored processes and we needed to amplify Bruder's bespoke lead nurturing strategy.

This enabled Bruder to market to their extensive database at scale and contributed to a 200% increase in revenue. HubSpot's automation tools enable prospects to be nurtured and pushed through the sales funnel with a streamlined approach. 

HubSpot Onboarding

HubSpot’s CRM, Sales Hub and Marketing Hub was implemented to provide the functionality Bruder needed to operate their global business. We integrated HubSpot’s cloud-based software to drive customer engagement and unify their internal systems.

We executed our standard best practices and technical set-up of HubSpot’s CRM. This included maximising the value of HubSpot’s features and adding custom adjustments to suit Bruder’s needs.

 

Technology Solutions

We developed 17 custom automated workflows to increase efficiency, save time and maximise resources.

We eliminated time-consuming tasks and ensured the sales process was now consistent across the business development team.

Change Management

We integrated Bruder’s WordPress website and data into HubSpot, ensuring a smooth transition between platforms and seamless data migration. We minimised risk at all stages through quality assurance and quality control.

This streamlined their processes to be much more efficient and sped up the experience for their customers. 

 

 

The Benefits of this project

1

Improved Efficiency

Saving time
  • Increased efficiency and productivity for each department has helped Saasyan's team save time on daily tasks and has minimised manual processes through automation.

  • Saasyan have an improved employee experience and increase in team confidence regarding the new processes.
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2

All-in-one

Unified operations
  • Saasyan now have the ability to manage HubSpot on their own, empowering them to drive ongoing growth strategies.

  • A unified approach has minimised friction and removed siloes in their departments. This has made their processes smoother for both their customers and internally. 
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3

Market Position

Improved reputation
  • The new branding and key messaging strategies has enabled Saasyan to grow and expand in their desired markets.

  • Saasyan's key messaging has helped improve their market position. This has also helped them achieve their overall goal of reaching a global audience. 
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4

Deeper Insights

Better reporting, better decisions
  • HubSpot's CRM & software suite enables Saasyan to have better reporting and data management. Saasyan now have a single source of truth which ensures they have reliable and accurate data.

  • Saasyan can make better business decisions and rely on their systems to forecast trends and monitor analytics. This also helps to support Saasyan's growth strategies long term. 
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Workflows

5 examples of workflows we created in HubSpot

  1. Email campaigns with 'if this, if that' branches. 
  2. Long-term nurturing and follow-up reminders.
  3. Extensive automation of daily tasks and admin processes.
  4. Lead allocation.
  5. Marketing material and content downloads.
 

Bruder's benefits

1

Time and resources saved

50% reduction
  • Our custom technology solutions left Bruder with little admin requirements and reduced their manual tasks by 50%. Bruder were now able to focus on building strong customer relationships at scale.
2

End-user experience

20,000 emails sent
  • Emails, content and messages were tailored to be sent at the right time for each unique time zone across the world.
  • Over 20,000 emails were sent in 3 months with a 35% open rate and 50% click-through rate (CTR) - leading to a huge increase in customer engagement.
3

Growth

45,000 leads added to CRM
  • Bruder can now reach, engage and delight an additional 45,000 (approx.) leads throughout every stage of their journey, which was not possible with their previous CRM system.
  • This helps to proactively drive traffic and propel forces that increase revenue growth.
4

Phone calls

Increased by 1060%
  • This inbound approach brought customers to the right representatives at the right time. The sales team had a huge influx of phone calls from when they used their previous system. Going from an estimated 5 calls a day to an average of 58 per day.
5

Revenue generation

200% increase
  • Bruder experienced a huge increase in revenue within the first 4 months of this new implementation. Among other contributing factors, they experienced a 200% increase in revenue generation, breaking their all-time sales records.
6

Easy adoption

Seamless processes
  • Bruder's new HubSpot CRM system, Marketing and Sales Hub software made their processes effortless to operate.
  • With the right adjustments in efficiency and proactive strategic management, you can achieve outstanding results. Bruder's marketing and sales strategies were highly impactful and were integral to contributing to their success.
7

Customer experience

Fast-tracked
  • Long term nurturing strategies with automation allows their customers to receive an improved experience with fast-track communication.
  • Using automation to remove manual tasks allowed their team to focus on providing a strong and tailored experience for their customers.
 

driving efficiency

 

the results

 

Jonathan Clark-Monks

Modern Visual came highly recommended and exceeded the expectation we had set for them. They took a complex challenge and request from a global based sales business, and integrated this into a high end platform that delivered results.

If you want to get get the most from Hubspot, and work with a highly intelligent team, stop looking now and call Luke and the Team at Modern Visual. Kye Bessant deserves a special mention for going above and beyond what would normally be expected to achieve and deliver an outstanding system for our business.

  • Business Development Manager | BruderX
  • Highly recommend Modern Visual.
 

we have helped

 

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