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WORK WITH MV
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CASE STUDY : Bruder

Driving efficiency to power a global customer experience

 Streamlining their processes with HubSpot 

Bruder values global exploration, their luxury adventure caravans and expedition trailers are taking the lifestyle industry by storm.

The Challenge
The Solution
The Results
Book Free Discovery
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Key Services:

  • Discovery Workshop
  • HubSpot Onboarding
  • HubSpot CRM
  • Sales Hub
  • Marketing Hub
  • Custom Technology Development
  • Automation Workflows
  • Website Integration
  • Data Migration
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AUSTRALIAN MADE LUXUARY TRAILERS

About Bruder

Bruder is a high-end global adventure trailer manufacturer for the lifestyle space. Bruder’s luxury trailers are renowned for being built, designed and engineered in Australia, and globally driven. Bruder’s expedition trailers and caravans are designed to help adventurers escape in style all around the world.

Bruder wanted to build a strong foundation for their global business to operate on, automate their sales processes and elevate their go-to market strategy. 

 

Project Goals

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Bruder wanted to improve their customer experience and ignite key growth areas by using HubSpot’s CRM, Sales and Marketing Hubs.
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The goal was to maximise efficiency with internal workflows by building a powerful automation strategy.
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Accelerate the customer experience to have less friction and drive the forces that propel revenue growth. 

The Impact

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The Challenge

Enable Bruder to utilise their database to reach and engage their customers with a streamlined approach.  Improving efficiency with internal processes and increasing scalability.

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INEFFICIENT FOR SCALABILITY

Experiencing limitations

Bruder was experiencing many limitations with the previous CRM system they were using. They wanted to expand their capabilities with additional functionality and streamline their internal processes. They needed a CRM that would provide automation, help nurture their customers and connect each of their external platforms to a single source of truth. 

Bruder was managing their systems by manually taking care of admin and relying on their reps to send emails, marketing content, brochures and run campaigns. This was both tiring for their employees and inefficient for scalability.

Bruder had an extensive database, yet they couldn't reach their customers and manage a personalised experience at scale with their current systems. This became a massive setback when they wanted to reach their customers when, where and how they were needed most. 

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MISSED OPPORTUNITIES

Previous processes were time consuming

Bruder’s business development teams were finding it difficult to manage tasks and build strong client relationships at scale. Their processes were time-consuming to manage and most of their time was focused on admin. The volume of prospects not being attended to, led to many missed opportunities and Bruder wanted to change this. 

Bruder was eager to get this project completed in a short timeframe to ensure they could make the most of the new opportunities this solution would provide and get back to focusing on delivering their ultimate high-end adventure trailers and caravans to users all around the world. 

Bruder’s Expectations

  • Bruder was looking for a solution that brought value to their current database.

  • They wanted software that excelled in functionality and would continue to expand their capabilities as they grow.

  • A partner that understood their needs and would meet the project deliverables.

  • Looking for a smooth transition into HubSpot’s software, with a team that is dedicated to driving success.

  • Wanted HubSpot onboarding specialists who were professional, reliable and focused on setting up Bruder's team to succeed post-project completion.

  • They needed a team who provided consistency and was experienced in building custom technology solutions to match their unique processes and systems.

  • Wanted a team who specialises in improving efficiency, minimising risk and maximising performance.
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Our Solution

To Accelerate Bruder's processes with Automation,
Increase Internal Efficiency & Enable a Seamless Customer Journey. 

 

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The Objective

  • Get Bruder’s internal teams operating as smoothly as their luxury adventure trailers and caravans. 
  • Drive key automation strategies that are personalised for the end-user experience. 
  • Increase the value of their database with actionable insights. 
  • Build a customer experience that thrives worldwide.

Our Process:

Discovery Workshop → HubSpot Onboarding → Custom Tech Development →  Set Up For Success

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step 01

Discovery Workshop

We conducted a discovery workshop, which allowed Bruder to express their challenges and for us to develop a new plan moving forward. We selected HubSpot’s CRM, Sales Hub and Marketing Hub as it was the best solution for their needs. HubSpot would provide the functionality Bruder needed with many customisable options. Helping them to drive customer engagement with automated strategies.    

We also identified the necessary system integrations and additional custom technology development Bruder needed to streamline their tech stack. 

 

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step 02

HubSpot Onboarding

HubSpot CRM Implementation, HubSpot Onboarding, Sales Hub and Marketing Hub.

We executed our standard best practices and technical set-up of HubSpot’s CRM. This included maximising the value of HubSpot’s features and adding custom adjustments to suit Bruder’s needs.

HubSpot provides a unified system that helps build tailored processes and business operations. Bruder needed to be able to customise their platforms to build a lead nurturing strategy and market to their extensive database at scale. HubSpot's automation tools enable prospects to be nurtured and pushed through the sales funnel with a streamlined approach.

 

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step 03

Custom Technology Development

We implemented a customised automated customer nurturing process to use in Sales Hub. This increased the forces that propelled their flywheel to generate more revenue in their sales pipeline.

We developed 17 automated workflows to increase efficiency, save time and maximise resources. Bruder had a step-by-step marketing and sales strategy they wanted to implement. We advanced its capabilities by using automation and custom technology development. We also eliminated any friction points along the way.

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5 Examples:

Automated Workflows

Created In HubSpot:

  1. 1. Email Campaigns 
  2. 2. Long-term nurturing and follow-up reminders
  3. 3. Daily tasks and admin processes 
  4. 4. Lead allocation
  5. 5. Marketing material and content downloads
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Quality assurance & Quality Control

Minimising Risk

We eliminated time-consuming tasks and ensured the sales process was now consistent across the business development team. This streamlined their processes to be much more efficient and sped up the experience for their customers. 

We integrated Bruder’s WordPress website and data into HubSpot. To ensure a smooth transition between platforms, we had to implement custom technology solutions to ensure the data migrated seamlessly. Minimising risk at all stages through quality assurance and quality control. 

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step 04

Set Up For Success

We conducted training sessions to ensure the new systems being implemented would be successfully adopted by Bruder’s team. Setting Bruder up to succeed after finishing this project.

We ensured the new systems were running smoothly and the new processes would help Bruder streamline their daily tasks, engage and delight their customers. 

The Results

100,000
Prospects Enrolled Into
Automated Workflows 

290%
Increased Conversion Rate

50%
Time Saved On
Manual Tasks 

13,230%
Return On
Investment

The Outcome

Bruder was already a force to be reckoned with.
Now, with their new processes there is no stopping them.

AUTOMATED WORKFLOWS

100,000 PROSPECTS ENROLLED

The new automated process streamlined Bruder’s internal operations, enrolling 100,000 (approx) prospects into custom workflows. Making it extremely easy for reps to access and use their database and contact customers when, how and where they were needed most. This helped power their long-term nurturing strategy.

END-USER EXPERIENCE

20,000 EMAILS SENT

Emails, content and messages were tailored to be sent at the right time for each unique time zone across the world. This was demonstrated with the volume of over 20,000 emails sent in 3 months. At the beginning of implementation, Bruder’s email open rates performed at a highest of 60% and click-throughs at 73%. Leading to a huge increase in customer engagement.

TIME & RESOURCES SAVED

50% REDUCTION

Bruder's new HubSpot CRM system, Marketing and Sales Hub software made their reps processes much more delightful to operate. Our custom technology solutions left Bruder with little admin requirements and reduced their manual tasks by 50%. They were now able to focus on building strong customer relationships at scale.

REVENUE GENERATION FROM WEBSITE TRAFFIC

INCREASED BY 6639%

Bruder can now reach, engage and delight an additional 45,000 (approx.) customers throughout every stage of their journey, which was not possible with their previous CRM system. Proactively helping drive the forces that propel growth and automatically push customers through their sales funnels.

PHONE CALLS

INCREASED BY 1065%

This inbound approach brought customers to the right representatives and allowed Bruder’s team to engage and delight their customers when they needed it most. The sales team had a huge influx of phone calls from when they used their previous system. Going from an estimated 5 calls a day to an average of 58 per day. This allowed their team to focus on providing a strong and tailored experience for their customers.

REVENUE GENERATION

13,230% ROI

Our ultimate goal of increasing revenue generation through internal efficiency paid dividends. Bruder experienced a huge return on investment within the first 4 months of this new implementation, breaking the scale of 13,230% increased ROI and breaking their all-time sales records. This feels as though it's almost unheard of, but with the right adjustments in efficiency and proactive strategic management, you can achieve outstanding results.

Exceeded Bruder's Expectations

Modern Visual came highly recommended and exceeded the expectation we had set for them.

Modern Visual came highly recommended and exceeded the expectation we had set for them. They took a complex challenge and request from a global based sales business, and integrated this into a high end platform that delivered results.

If you want to get get the most from Hubspot, and work with a highly intelligent team, stop looking now and call Luke and the Team at Modern Visual.

Kye Bessant deserves a special mention for going above and beyond what would normally be expected to achieve and deliver an outstanding system for our business.

 
 
Jonathan Clark-Monks
Business Development Manager / BruderX

I had known about BruderX for some time due to interests in their products and when the opportunity to work with them came across our desk, I jumped at the opportunity. Jonathan and the team are leaders in their space and were integral in producing the outcomes for their organisation. Our team thoroughly enjoyed the partnership through out the project and we would love the opportunity to work with Bruder again in the future (or own one of their products).

Luke Trewin
Director / Modern Visual

We'd love to learn more about your challenges & goals.

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