Skip to content
 

Saasyan

A brand transformation that expands Saasyan's reach to a global market and increases internal efficiency with HubSpot's software suite.
 

a new vision

Before the appointment of Sidney Minassian (CEO), Saasyan had a small online presence and was portrayed as an advanced tech company with IT branding. 

Saasyan’s new vision entailed expanding their reach to a global audience and pivoting the business to be easily approachable for schools, teachers and students. Promoting new key messaging that embodied student safety, cared for student wellbeing and online education.

 

Accelerate growth

Our approach was to give Saasyan a complete digital overhaul and implement advanced tools to propel their growth strategies.

Revenue Operations

We maximised Saasyan's revenue potential by eliminating multiple sources of truth and removing friction in their processes. We monitored Saasyan's Tech Stack and removed silos in their departments.

This helped align internal processes and increase efficiency across all operations. Saving Saasyan's team time, lowering unnecessary costs and improving their ability to report on and monitor data. 

HubSpot Onboarding

We implemented HubSpot's software suite and trained Saasyan's team through our foundational onboarding program. 

Including Professional Hubs: Sales, Marketing, Service, CRM & CMS. 

This embodied Saasyan to continue growing their community and implement ongoing changes as they move forward with their new strategy. Enabling them to have a sustainable method for growth and create a seamless customer experience.

Technology Solutions

We used HubSpot CMS to develop a new website for Sassyan. We optimised their website for global growth and implemented the tools they needed to convert more visitors, grow traffic and gain deeper insights. 

Our custom designed graphics were integrated into the new website along with all of our digital marketing collateral. This enforced a consistent brand presence across multiple channels and helped align key messaging. 

Brand Transformation

For Saasyan's new brand transformation roll-out, we developed a branding kit to visually represent and unify Saasyan’s new mission and vision statements. Ensuring to communicate Saasyan’s values at every touchpoint, with a design that resonated with Saasyan's audience. 

We created a large suite of custom digital marketing assets and illustrations highlighting the key messaging of Saasyan's new brand.

 

The Benefits of this project

1

Improved Efficiency

Saving time
  • Increased efficiency and productivity for each department has helped Saasyan's team save time on daily tasks and has minimised manual processes through automation.

  • Saasyan have an improved employee experience and increase in team confidence regarding the new processes.
Let's chat
2

All-in-one

Unified operations
  • Saasyan now have the ability to manage HubSpot on their own, empowering them to drive ongoing growth strategies.

  • A unified approach has minimised friction and removed siloes in their departments. This has made their processes smoother for both their customers and internally. 
Let's chat
3

Market Position

Improved reputation
  • The new branding and key messaging strategies has enabled Saasyan to grow and expand in their desired markets.

  • Saasyan's key messaging has helped improve their market position. This has also helped them achieve their overall goal of reaching a global audience. 
Let's chat
4

Deeper Insights

Better reporting, better decisions
  • HubSpot's CRM & software suite enables Saasyan to have better reporting and data management. Saasyan now have a single source of truth which ensures they have reliable and accurate data.

  • Saasyan can make better business decisions and rely on their systems to forecast trends and monitor analytics. This also helps to support Saasyan's growth strategies long term. 
Let's chat
 

Graphic design

We created numerous branding assets including a new branding kit booklet, a new logo, website design, email templates and an imagery portfolio. This was to ensure Saasyan's new branding would remain consistent across all channels and relate to their new target audience (teachers, schools and parents).  

 

Saasyan's benefits

1

Improved efficiency

Saving time
  • Saasyan has increased efficiency and productivity for each department. Saasyan's team now save time on daily tasks and have minimised manual processes through automation.
  • Saasyan has improved their teams experience and has seen an increase in confidence regarding the new processes.
2

All-in-one

Unified operations
  • Saasyan now has the ability to manage HubSpot on their own, empowering them to drive ongoing growth strategies.
  • A unified approach has minimised friction and removed siloes in their departments. This has made their processes smoother for both their customers and internally.
3

Market position

Improved reputation
  • The new branding and key messaging strategies has enabled Saasyan to grow and expand in their desired markets.
  • Saasyan's key messaging has helped improve their market position. This has also helped them achieve their overall goal of reaching a global audience.
4

Deeper insights

Better reporting, better decisions
  • HubSpot's CRM and software suite enables Saasyan to have better reporting and data management. Saasyan now have a single source of truth which ensures they have reliable and accurate data.
  • Saasyan can make better business decisions and rely on their systems to forecast trends and monitor analytics. This also helps to support Saasyan's growth strategies long term. 
 

the results

 

Sidney Minassian

HubSpot referred me to Modern Visual who I evaluated against 3 other companies. I had a good feeling about them during the sales process, they were upfront, collaborative and high-energy.
 
I'm very happy with the Modern Visual team, they ran a great process with our new identity and design team listened, challenged and responded - we love our new brand identity and website. We are also very happy with Hubspot and we are using lots of its features.
  • CEO | Saasyan
  • Highly recommend Modern Visual.
 

we have helped

 

powerful projects

Bruder_feature_front
NEM_feature_front
hygain_feature_front
Nationwide_feature_front

Case Study | Bruder

Streamlining processes with HubSpot's enterprise software. How time-saving automation reduces sales and marketing professionals' manual tasks by 50%
Read Case Study

Case Study | NEM

Using bespoke technology solutions and automation to eliminate time-consuming tasks and manual processes to improve efficiency and reduce demand on internal resources.
Read Case Study

Case Study | Hygain

This solution comprised a fully optimised and highly customised HubSpot Enterprise package that allowed for the full integration of Sales ERP and Marketing platforms.
Read Case Study

Case Study | Nationwide

A digital transformation that streamlines Nationwide's legacy systems and increases internal efficiency with HubSpot's software suite.
Read Case Study
 

grow your business?

Let's get your business operations sorted.
Schedule my consultation